Fascination, nostalgia, and knowledge desire in digital memory culture: Emotions and mood work in retrospective Facebook groups

This article explores how emotions are practised within retrospective Facebook groups and these practices shaped by the logics of interface. Theoretical inspiration is drawn from Ahmed’s discussions on mood work study based netnographic fieldwork involving six groups. Overall, a positive emotional relationship with past analysis illustrates that three interrelated works found in groups; fascination, nostalgia knowledge desire. The indicate Facebook’s interface directs members towards fragmented interactions which produces memory culture more focused brief general, rather than elaborate specific, accounts past. I conclude discussing creates double-edged sword; at same time as they offer sense belonging for likeminded members, also risk producing simplified notions feeds into retrotopian tendencies present.